Description:

Free and open source software is an emerging market for most of the corporate and business world. It’s a new land, abundant in resources and promise, and businesses are getting very excited about the possibilities. With such potential, a growing number of businesses are looking to enter the FOSS emerging market, which is no surprise.

It’s also an entirely foreign culture, and many businesses are struggling to learn how to operate in this new land. This talk focuses on best practices for businesses entering this brave new world, including:

• Defining “emerging market”
• Why companies fail when entering emerging markets of any kind
• A framework for companies looking to participate in FOSS

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